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RELATED INFORMATION

2011-2012 Academic Calendar

Catalog Listing for Minor in Marketing

Catalog Listing for Marketing B.S.B.A.

 
WCU > Academics > Departments, Schools & Colleges > College of Business > College of Business Departments > Entrepreneurship, Sales and Marketing, and Hospitality and Tourism Department > Sales and Marketing Program > Sales and Marketing Curriculum
Sales and Marketing Curriculum

Mary Beth DeConinck at the whiteboardThe program offers a B.S.B.A. in Marketing and a Minor in Marketing.

Course List:

  • MKT 304: "Consumer Behavior"
  • MKT 206: "Professional Selling"
  • MKT 310: "Consultative Selling"
  • MKT 409: "Negotiation/Relationship Marketing"
  • MKT 410: "Sales Management & Negotiation"
  • MKT 475: "Marketing Strategy and Management"

Requirements for Professional Sales and Marketing:   

Any two courses with approval of adviser

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