Marketing Curriculum

Mary Beth DeConinck at the whiteboardThe program offers a B.S.B.A. in Marketing and a Minor in Marketing.

Requirements for a major in Marketing:

  • MKT 206: Professional Selling
  • MKT 303: Decision Making for Value Creation
  • MKT 475: Marketing Strategy and Management
  • Any four MKT courses at the 300/400 level with adviser approval

All students are encouraged to monitor their academic records as they progress through their program of study.


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