Eight-Semester Plan for B.S.B.A. in Marketing

Freshman Year
Fall
Spring
Course Prefix or Liberal Studies Requirement Course Number Course Title Hours Course Prefix or Liberal Studies Requirement Course Number Course Title Hours
First Year Seminar
    3 ENGL (C1) 101 Writing/Rhetoric 3
P1 Perspectives
  Social Science 3 MATH (C2) 170*   3
C4   Wellness 3 ECON (P1) 231 Microeconomics 3
P5 Perspectives   Fine & Perf Arts 3 Elective     3
C5   Physical and Biological Sciences 3 C5   Physical and Biological Sciences 3
 
Sophomore Year
Fall
Spring
Course Prefix or Liberal Studies Requirement Course Number Course Title Hours Course Prefix or Liberal Studies Requirement Course Number Course Title Hours
ACCT 251 Financial Accounting 3 ACCT 252 Managerial Accounting 3
ENGL (C1) 202 Writing/Inquiry 3 ECON 232 Macroeconomics 3
LAW 230 Business Law 3 CIS 251 Management Info Systems 3
P3 Perspectives   History 3 P4   Humanities 3
MKT 201 Marketing 3 COMM (C3) 201 Communication 3
 
Junior Year
Fall
Spring
Course Prefix or Liberal Studies Requirement Course Number Course Title Hours Course Prefix or Liberal Studies Requirement Course Number Course Title Hours
MGT 300 Intro. to Management 3 MKT Elective     3
MKT 206 Professional Sales 3 MKT 303 Decision Making for Value Creation 3
FIN 305 Finance 3 QA 305 Management Science 3
MKT Elective
    3 P6 Perspectives   World Cultures 3
Elective     3 Elective     3
 
Senior Year
Fall
Spring
Course Prefix or Liberal Studies Requirement Course Number Course Title Hours Course Prefix or Liberal Studies Requirement Course Number Course Title Hours
MGT 404 Strategy 3 MKT 475 Marketing Strategy 3
MKT Elective     3 ULP**     3
MKT Elective
    3 Elective     3
Elective     3 Elective     3
Elective     3 Elective     3

NOTES:

  • *If a MATH other than 170 is taken to satisfy Liberal Studies, then QA 235 is required in place of one general elective.
  • **The Upper Level Perspective may be satisfied in any of the Perspectives categories.
  • A minimum of 30 hours must be earned at WCU at the jr/sr level.  At least 50% of the credits earned must be at the jr/sr level.
  • This planning sheet is heavily front-loaded.  Students may prefer to take general electives earlier, especially transfer students and students who change majors. 
  • Students are encouraged to acquire a second major within the College of Business.
 

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