B.S.B.A in Entrepreneurship Program Curriculum

The distance B.S.B.A. in Entrepreneurship program replicates the active-learning model of WCU’s successful on-campus Entrepreneurship program with distance students taking the same courses delivered by the same faculty as students in the on-campus program.

The Entrepreneurship program integrates a traditional core business curriculum with an innovative entrepreneurship curriculum in such a fashion that our program graduates will have both the skills necessary to start their own business as well as skills across all functions of business, making them highly attractive to employers.

The Entrepreneurship program provides students with intensive training in how to: develop and test new ideas, solve unstructured problems (critical thinking), create value for customers and owners, plan for the creation of a new enterprise, gather the necessary resources to successfully launch a venture, and how to run a small enterprise, once successfully created.

Most students enroll in 6 - 9 credit hours per semester.  Enrollment during the summer semester is required.

Course of Study

Entrepreneurship takes a comprehensive view of business by focusing on the strategic thinking needed to run the entire business, rather than emphasizing one specific function within a business.  The entrepreneurship program uses an active-learning model where, through hands-on work, students not only learn about entrepreneurship but experience the challenge and thrill of running a business.

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in Entrepreneurship requires 120 semester hours of liberal studies, business core courses, major courses, and electives.  Students pursuing the B.S.B.A. with a major in Entrepreneurship are required to take the following major courses:

  • ENT 201: Introduction to Entrepreneurship
  • ENT 250: Innovation and Creativity
  • ENT 301: New Venture Leadership
  • ENT 325: New Venture Creation
  • ENT 350: New Venture Growth
  • ENT 401: Entrepreneurial Funding
  • ENT 450: New Venture Strategy

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