104 Forsyth
Cullowhee, NC 28723
828.227.7412 tel
828.227.7075 fax


Vision and Mission Statements

Adopted 8/14/13


The College of Business will be a leading educator of high-performance innovative leadership talent who are prepared to meet tomorrow's business and the region's evolving development needs.


Western Carolina University's College of Business is a leader among schools of business in graduating baccalaureate and master's degree students primarily from the lower Appalachians and the Carolina Piedmont who are Business Ready® to meet the needs of industries, markets, and institutions.


In pursuing our mission, the College of Business is committed to the following shared values:

- Integrity, Respect, Ethics, and Trust
- Intellectual Vitality: Passion for and Curiosity about Learning
- Engagement, service and stewardship
- Globalization and innovation
- Diversity, inclusion and leadership
- Teaching, learning and scholarship
- Excellence and continuous improvement


It is our philosophy that quality faculty who meet high standards in teaching, scholarly activities and service are an absolute requirement in order to achieve this mission.
-  In teaching, we adhere to the principles of the University’s QEP program with special emphasis on the impact faculty have on the lives and professional career development of their students. Graduates will achieve their high-performance and innovative leadership potential through a curriculum emphasizing active learning, involving academic studies enhanced by practical experience gained from engagement opportunities with businesses and economic and community development agencies in the region and beyond.
-  In scholarly activities, we adhere to the Boyer model in defining those activities. There are four categories of scholarship which include:
   -  Scholarship of Discovery
   -  Scholarship of Integration
   -  Scholarship of Application
   -  Scholarship of Teaching
-  Besides the more traditional service venues, faculty service will include work done for the college in helping to establish or further strategic collaborations as well as engagement in economic and community development consistent with our mission.


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