Western Carolina University

The College of Business Book Reviews (PDFs) require Acrobat Reader.

January

• Simply Success: How to Start, Build, and Grow a Multimillion-Dollar Business the Old Fashioned Way Reviewed by Frank Lockwood
• The Performance Paradox: Understanding the Real Drivers that Critically Affect Outcomes Reviewed by Reed A. Roig
• Chain of Blame: How Wall Street Caused the Mortgage and Credit Crisis Reviewed by Jayne Zanglein

February

• Obsessive Branding Disorder Reviewed by Carroll Brown
• The Google Story Reviewed by Mike Boyd
• The Entrepreneur’s Guide to Managing Information Technology Reviewed by William Richmond
• How Doctors Think Reviewed by Terry Kinnear

March

The Three Signs of a Miserable Job Reviewed by Kevin Ayers

The Value Habit (a practical guide to creating value) Reviewed by Robert Carton

We Came to the End Reviewed by Drew Cherner

The Science of Success: How Market-Based Management Built the World's Largest Private Company Reviewed by Stephen Miller

SWAY: The Irresistible Pull of Irrational Behavior Reviewed by Paul H. Jacques

April

• March is Madness When You Realize that the Athlete is the Product Reviewed by Kadie Otto
• Buyology:  Truth and Lies About Why We Buy Reviewed by Mary Beth DeConinck
• Wondrous Contrivances: Technology at the Threshold Reviewed by Dr. Robert Lahm
• Fooled by Randomness, second edition Reviewed by James Ullmer

May

• Your Call Is (Not That) Important To Us Reviewed by Janet Ford
• Omnivore’s Dilemma: A Natural History of Four Meals Reviewed by Mary Anne Nixon
• Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Reviewed by Kyuho Lee, Ph.D.
• Free Cash Flow: Seeing Through the Accounting Fog Machine to Find Great Stocks Reviewed by David Coffee

June

• Investing with Exchange-Traded Funds Made Easy Reviewed by Austin Spencer
• Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else Reviewed by Bruce D. Berger
• The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS Reviewed by Roger Lirely
• Enough. True Measures of Money, Business and Life Reviewed by Hollye Moss

July

• Warren Buffett and the Interpretation Financial Statements Reviewed by Sheilah Moyle
• The Differentiated Workforce: Transforming Talent into Strategic Impact Reviewed by Theresa Domagalski
• The Snowball: Warren Buffett and the Business of Life Reviewed by Ronnie Stillwell
• The Comeback: Seven Stories of Women Who Went from Career to Family and Back Again Reviewed by Jerry Kinard

August

• Doing Business in 21st Century India Reviewed by Sanjay Rajagopal
• The Illusions of Entrepreneurship Reviewed by Malcolm Abel
• Twitter Power Reviewed by Barbara Jo White

September

• Meltdown: A Free-Market Look at Why the Stock Market Collapsed, the Economy Tanked, and Government Bailouts Will Make Things Worse Reviewed by Robert Mulligan
• The Numerati Reviewed by Steve Jarrell
• Business Contracts: Turn Any Business Contract to Your Advantage Reviewed by Jayne Zanglein
• A Nation on Wheels: The Automobile Culture in America Since 1945 Reviewed by Robert Lahm

October

• EconoFalse my: A Surprising Economic History of the World Reviewed by Michael Smith
• Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cyber Crooks Steal Your Money and Identity Reviewed by Dan Clapper
• Can I Wear My Nose Ring to the Interview Reviewed by Janet Ford
• Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average Reviewed by Michael Smith

November

• The Ultimate Question: Driving Good Profits and True Growth Reviewed by Michael W. Boyd
• Tomorrow's Tourist: Scenarios & Trends Reviewed by Michael Thomas
• Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy Reviewed by Angie Fiebernitz
• Hot, Flat and Crowded: Why We Need a Green Revolution- and How It Can Renew America Reviewed by Frank Lockwood

December

• Forty Million Dollar Slaves: the Rise, Fall and Redemption of the Black Athlete Reviewed by Kadence Otto
• Dot Cloud: The 21st Century Business Platform Built on Cloud Computing Reviewed by Barbara Jo White
• The Small-Mart Revolution: How Local Businesses are Beating the Global Competition Reviewed by Sandra Grunwell