Western Carolina University

The College of Business Book Reviews (PDFs) require Acrobat Reader.

January

• Valuation: Measuring and Managing the Value of Companies Reviewed by Phillip Little
• It’s Called WORK for a Reason! Your Success Is Your Own Damn Fault! Reviewed by Jayne Zanglein
• Generation Debt: Why Now is a Terrible Time to be Young Reviewed by Robert Mulligan
• Entrepreneurship: Implications for Education, training, and Policy Reviewed by Myron Leonard

February

• The Three Faces of Leadership: Manager, Artist, Priest Reviewed by Michael Smith.
• The Disposable American: Layoffs and their Consequences Reviewed by Jerry Kinard.
• Payback: Reaping the Rewards of Innovation Reviewed by William Richmond
• Edgewalkers: People and Organizations That Take Risks, Build Bridges, and Break New Ground Reviewed by Terry Kinnear

March

• E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company Reviewed by Robert Carton
• The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Reviewed by Malcolm Abel
• The Undercover Economist: Exposing Why the Rich are Rich, the Poor are Poor – and Why You Can Never Buy a Decent Used Car! Reviewed by Steven Miller
• Milton Friedman: A Biography Reviewed by Max Schreiber

April

• Management and Creativity, From Creative Industries to Creative Management Reviewed by Frank Lockwood
• Ego Check: Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap Reviewed by Janet Ford
• The demise of the dollar … and why it's great for your investments Review by Inhyuck “Steve” Ha

May

• The Intelligent Investor Reviewed by Grace C. Allen
• Project Management Achieving Competitive Advantage Reviewed by Michael Thomas
• Science Business: The Promise, The Reality, and the Future of Biotech Reviewed by Steve Henson
• The Long Tail Reviewed by Ronnie Stillwell
• Why Business People Speak Like Idiots Reviewed by David Coffee

June

• On The Wealth of Nations Reviewed by Chris Birkel
• The Entrepreneurial Imperative: How America's Economic Miracle Will Reshape the World (and change your life) Reviewed by Cynthia Deale
• The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace Reviewed by Barbara Jo White
• Feeding the monster: How money, smarts, and nerve took a team to the top Reviewed by Paul Jacques

July

• SEND: The Essential Guide to Email for Office and Home Reviewed by Jeanne Dorle
• Taking Advice: How Leaders Get Good Counsel and Use It Wisely Reviewed by Jerry Kinnard
• Boiling Point: How Politicians, Big Oil and Coal, Journalists and Activists Are Fueling the Climate Crisis--And What We Can Do to Avert Disaster Reviewed by Beth Jones
• The Coming Economic Collapse Reviewed by Carroll Brown
• Copy This! How I turned Dyslexia, ADHD and 100 square feet into a company called Kinko's® Reviewed by Bruce Berger

August

• Group Genius: The Creative Power of Collaboration Reviewed by Dan Clapper
• Knowledge and the Wealth of Nations Reviewed by James Ullmer
• The Choice: A Fable of Free Trade and Protectionism (3 rd ed.) Reviewed by Michael Smith

September

• Setting the Table: The Transforming Power of Hospitality in Business Reviewed by Kyuho Lee
• Made to Stick: Why some ideas Survive and Others Die Reviewed by Jim DeConinck
• The Mind of Wall Street: A Legendary Financier on the Perils of Greed and the Mysteries of the Market Reviewed by Max Schreiber

October

• Risk Intelligence: Learning to Manage What We Don't Know Reviewed by Myron Leonard
• The Secret: What Great Leaders Know and Do Reviewed by Beverly Little
• New Girl on the Job: Advice from the Trenches Reviewed by Janet Ford
• the dip: A Little Book that Teaches you when to Quit (and when to Stick) Reviewed by Frank Lockwood
• Freedomnomics—Why the Free Market Works and Other Half-Baked Theories Don't Reviewed by Roger Lirely

November

• L.L. Bean The Making of an American Icon Reviewed by Lyn Lazar
• Our Iceberg is Melting Reviewed by Julie Johnson
• Moral Intelligence: Enhancing Business Performance and Leadership Success Reviewed by Lorrie Willey

December

• Your Money and Your Brain Reviewed by Austin Spencer
• Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart Reviewed by Stephen Jarrell
• Hard Call: Great Decisions and the Extraordinary People Who Made Them Reviewed by James W. Busbin
• The Dream Manager Reviewed by Hollye Moss