Western Carolina University

The College of Business Book Reviews (PDFs) require Acrobat Reader.

January

• “The Company: A Short History of a Revolutionary Idea” Reviewed by Michael Smith
• “The Coming Storm” Reviewed by Austin Spencer
• “After Fifty: How the Baby Boom Will Redefine the Mature Market” Reviewed by Jim DeConinck
• “The Economics of Innocent Fraud” Reviewed by Steve Henson

February

• “Power Failure: The Inside Story of the Collapse of Enron” Reviewed by James W. Carland
• “Mastering the Complex Sale: How to Compete and Win When the Stakes are High!” Reviewed by Julie Johnson
•  “The Joy of Work” Reviewed by Gary Jones

March

• “Building the Bridge As You Walk On It: A Guide for Leading Change” Reviewed by Terry Kinnear
• “Absolutely American: Four Years at USMA” Reviewed by Paul Jacques

April

• “Moneyball” Reviewed by James Ullmer
• “Project Management: Tools and Trade-Offs” Reviewed by Michael Thomas
• “Tax Secrets of Millionaire Real Estate Investors” Reviewed by Bruce Berger

May

• “The Working Poor: Invisible in America” Reviewed by Janet Ford December

June

• “Cities and the Creative Class” Reviewed by Inhyuck "Steve" Ha
• “Purple Cow, Transform Your Business by Being Remarkable” Reviewed by Mary Anne Nixon

July

• “Power of We: Succeeding Through Partnerships” Reviewed by Debra Burke
• “The Modern Firm” Reviewed by James H. Murphy
• “Fire in the Valley: The Making of the Personal Computer” Reviewed by Ronnie Stillwell

August

No Reviews Available

September

• “Artificial Intelligence: A Beginner’s Guide” Reviewed by David Coffee

October

No Reviews Available

November

• “Get Them on Your Side” Reviewed by Malcolm Abel
• “Winning” Reviewed by JoAnn Carland
• “The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts and Cultures” Reviewed by Russell Teasley

December

• “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything” Reviewed by Max Schreiber
• “Confessions of an Economic Hit Man” Reviewed by Beth Jones