Western Carolina University

The College of Business Book Reviews (PDFs) require Acrobat Reader.

January

• “M Business: The Race to Mobility” By Tai Hwan Kim
• “The Purchasing Machine: How the top ten companies use best practices to manage their supply chains” By Christine Wright
• “On Leadership” By JoAnn Carland
• “Latticework” By Austin Spencer

February

• “Beep! Beep! Competing in the Age of the Road Runner” By Myron Leonard
• “Crypto: How the Code Rebels Beat the Government - Saving Privacy in the Digital Age.” By Beth Jones
• "Life Work" By Terry Kinnear
• “Good To Great: Why Some Companies Make the Leap…and Others Don’t” By Bruce Berger

March

• "Undaunted Courage" By Thomas Quinn
• “Data Warehouses: More Than Just Mining” By Myron Leonard
• “The Power of Simplicity” By John Gould
• “Nothing but the Truth: Why Trial Lawyers Don’t, Can’t, and Shouldn’t Have to Tell the Whole Truth” By Malcolm Abel
• "Blown to Bits: How the New Economics of Information Transforms Strategy" By Max Schreiber

April

• “Fish: A Remarkable Way to Boost Morale and Improve Results” By Mary Anne Nixon
• “Do What You Love For The Rest of Your Life: A Practical Guide to Career Change and Personal Renewal” By Le Von Wilson
• “Engines of Creation: The Coming Era of Nanotechnology” By William Perry
• "Leading with the Heart: Coach K's Successful Strategies for Basketball, Business, and Life" By Roger Lirely

May

• "Why We Buy: The Science of Shopping" by Myron Leonard
• "The New Science of Marketing" by Myron Leonard
• "Take the Hindmost - A History of Financial Speculation" by Phil Little
• “Teach Yourself ASP.Net in 21 Days” By Dan Clapper

June

• "Leading Quietly: An Unorthodox Guide to Doing the Right Thing" by Jerry Kinard
• "Simplicity: The New Competitive Advantage in a World of More, Better, Faster" by Gary Williams
• "Surfing the Edge of Chaos" by David Coffee
• "Rich Dad's Retire Young Retire Rich" by Julie Johnson
• “Whistleblowers: Broken Lives and Organizational Power" by Stephen Owens

July

• "Simplicity Marketing: End Brand Complexity, Clutter, and Confusion" reviewed by Myron Leonard
• "Amy Vanderbilt's Complete Book of Etiquette: A Guide to Gracious Living" reviewed by Debasish Banerjee
• "Microsoft File: The Secret Case Against Bill Gates" reviewed by James Carland

August

• "Gonzo Marketing: Winning Through Worst Practices" reviewed by Myron Leonard
• "Fuqua: How I Made My Fortune Using Other People's Money" reviewed by Lynn Heinrichs
• "How Companies Lie - the investors guide to corporate smoke and mirrors" reviewed by Austin Spencer
• "Project Management for the Technical Professional" reviewed by Michael Thomas

September

• "Retaining Valued Employees" reviewed by Jim DeConinck
• "First, Break All The Rules" reviewed by John Gould
• "Do's and Taboos of Humor Around the World: Stories and Tips from Business and Life" reviewed by Stephen Jarrell
• "Complexity, Risk, and Financial Markets" reviewed by Robert F. Mulligan
• "The Plot to Get Bill Gates" reviewed by JoAnn Carland

October

• "Customer-Centric Product Definition: The Key to Great Product Development" reviewed by Myron Leonard
• "Into the Buzzsaw: Leading Journalists Expose the Myth of a Free Press" reviewed by Beth Jones
• "World Without Secrets: Business, Crime and Privacy in the Age of Ubiquitous Computing" reviewed by Mary Anne Nixon
• "Byte Wars: The Impact of September 11 on Information Technology" reviewed by William Perry

November

• "Breakthrough Business Negotiation" reviewed by Jerry Kinard
• "Leadership and Self-Deception" reviewed by Rita Noel
• "jack STRAIGHT FROM THE GUT" reviewed by Steve Henson
• "Leadership" reviewed by Jeanne Dorle

December

• "Project Management: Strategic Design and Implementation (4th Ed.)" reviewed by John Adams
• "Anger in the Workplace: Understand the Causes of Aggression and Violence" reviewed by BJ Dunlap
• "Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges" reviewed by Myron Leonard
• "The Financial Numbers Game: Detecting Creative Accounting Practices" reviewed by Deanne Smith