Careers in Marketing
Bachelor of Science in Business Administration Degree with a concentration in

What jobs are available?

Consumer behavior, Marketing E-commerce, Retailing, Marketing research, International marketing, Advanced marketing problems, Services marketing, Integrated marketing communications.

Who employs an individual with a Marketing major?
  • Large, medium & small businesses
  • Department stores/retail establishments
  • Travel, tourism & hospitality businesses
  • All service industries: banks, financial institutions, health care organizations
  • Non-profit organizations
Good skills or traits for a Marketing major:
  • Maturity, flexibility and creativity.
  • Decision-making and problem-solving abilities.
  • Excellent written and public speaking skills.
  • Technological and statistical analysis skills.
  • Excellent leadership and interpersonal skills.
Special training, degrees or experience I may need:
  • Do an internship or co-op with a business to gain experience in the field.
  • Develop leadership skills through membership in on-campus clubs.
Websites to visit:

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