Social Media & eMarketing

Social media tools can bring tremendous value to your marketing efforts. Various departments, units, and programs across campus currently utilize such tools as social networking sites (Facebook / LinkedIn), media sharing sites (YouTube / FlickriTunes), and blogs/microblogs (Wordpress / Twitter) to accomplish their marketing goals. The list continues to evolve as new tools become available. These technologies offer new ways to engage with constituents worldwide and provide a powerful vehicle to leverage those relationships.

Resources

The Social Media/eMarketing office works with units across campus to help integrate social media into their marketing strategies. Contact W. Keith Brenton or Robin Oliver to receive help with your university-related social media activities (Facebook, Twitter, YouTube, Flickr, etc.) Get help developing a strategy for using these relationship-building tools, setting up your social media channels, collaborating with colleagues, or just exploring ideas.

Branding 

The university brand must be correctly reflected in all social media activities that are implemented by representatives of Western Carolina University. This section presents guidelines for some specific social media tools that are currently in use. As our collective toolbox grows, so will the guidelines in this section. Regardless of the specific technology, always apply the general logo and branding rules outlined in the WCU Style Manual for other print and electronic communications pieces. For more information on the WCU Branding and Marketing Initiative, see the link or contact Rubae Schoen.

 

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