WCU Branding & Marketing Initiative
Thank you for visiting branding.wcu.edu. Here you will find the university’s style manual, which includes the university
symbols, branding and marketing styles, and athletics logo information. You also will
find templates (in Word) for faxes and memorandums, as well as a template for PowerPoint
presentations.
Branding underscores that individual units operate within the umbrella of the university as a whole, and that these units derive their identity from the university. We appreciate your working within these branding guidelines to bring consistency and strength to the university.
For more information, contact Rubae Schoen, brand manager and director of Creative Services, at 828-227-2077 or rschoen@wcu.edu.
Branding underscores that individual units operate within the umbrella of the university as a whole, and that these units derive their identity from the university. We appreciate your working within these branding guidelines to bring consistency and strength to the university.
For more information, contact Rubae Schoen, brand manager and director of Creative Services, at 828-227-2077 or rschoen@wcu.edu.
WCU Brand Documentation
- WCU Style Manual - updated January 2013 (PDF)
Templates Using the WCU Brand
- Powerpoint Presentation
- Memo (completable PDF form)
- Memo without lines (completable PDF form)
- Fax (completable PDF form)
Job Request
Creative Services Job Request (completable PDF form)









