601 Marketing Management (3)
Techniques of planning, market analysis, and strategic design; emphasis on integration of product, price, promotion, and distribution. PREQ: MBA 520 or equivalent.
602 Marketing Research (3)
The role of marketing research; methodology and technique; emphasis on generating information for solving marketing problems. PREQ: MGT 606.
603 Consumer Behavior (3)
Buyer behavior and marketing strategies; emphasis on research studies from the behavioral sciences.
604 Marketing Communications (3)
Relationship of demand stimulation to business management; analysis of cases emphasizing the management of advertising and promotional efforts in the total marketing concept. PREQ: 601.
682 Research Project in Marketing (3, R6)
PREQ: Detailed project proposal must be approved by department head and director, graduate programs in business.
693 Topics in Marketing (3, R6)
PREQ: Permission of department head and director, graduate programs in business.
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Last updated: 9/23/2005.
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