Principles, issues, and practices of marketing to both consumers and businesses in the domestic and global economies.
302 Integrated Marketing Communications Strategy (3)
An understanding of the communications process. Research methods for audience identification. Gathering, analyzing data to understand customer responses. PREQ: 301.
303 Marketing Research (3)
Role of integrated research in marketing decisions. Emphasis on problem formulation, reearch design, questionnaire construction, sampling, data collection procedures, and analysis of data. PREQ: 301, MGT 235.
304 Consumer Behavior (3)
Examines psychological and sociological factors that influence consumption and decision making. Studies practical implications of consumer attitudes and behavior. PREQ: 301.
306 Introduction to Professional Selling (3)
Sales persuasion skills, theories, and principles; simulated selling situations.
310 Consultative Selling (3)
Building long-term customer relationships through consultative selling, delivering customer value, and satisfying customer needs. PREQ: 306 or permission of instructor.
389 Cooperative Education in Marketing (1 or 3, R15)
See Cooperative Education Program.
403 Advertising Management (3)
Planning and production of a professional advertising campaign. PREQ: 302 or permission of instructor.
404 Retailing Management (3)
Retailing organization and management, including: store location, merchandise management, expense analysis and control, and current issues and trends.
405 Business and Organizational Marketing (3)
Strategic implications of marketing high volume, cost, or technological products to organizations. Focuses on needs and processes of businesses and inter-firm dynamics.
406 Channels of Distribution (3)
Theory and concepts in channel management; emphasis on structural, operational, and leadership decisions. PREQ: 301.
407 Global Marketing (3)
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational activities; characteristics and structure of international markets. PREQ: 301.
409 Negotiations/Relationship Marketing (3)
Focuses on the evolution of relationship marketing, interpersonal and group relationship development, and negotiation skills. (P1)
410 Sales Management and Negotiation (3)
Managing sales people through applications oriented assignments focusing on territory design, salesperson motivation, and quota attainment. PREQ: 301.
411 Marketing Strategy (for non-marketing majors) (3)
This course provides a survey of key issues in marketing strategy and management. Credit for course not applicable to hours required for graduation for students majoring in marketing. PREQ: 301.
475 Marketing Strategy and Management (3)
A capstone course that integrates the collection of individual marketing concerns into a managerial decision making framework. PREQ: 301, 303, 304, plus six hours of other marketing courses; ECON 231, 232, ACCT 251, 252. Marketing majors only.
482 Independent Study (3)
Supervised, student-initiated project. PREQ: Marketing major, MKT 475, senior standing, minimum GPA of 3.25, permission of instructor and department head.
483 Internship in Marketing (3, 3, 3)
484 Supervised experience in applications of previously studied theory. S/U grading.
485 PREQ: Junior standing, 2.0 GPA, written application, permission of department head. Minimum of 10 hours per week.
493 Topics in Marketing (1-3, R12)
PREQ: Permission of department head.
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Last updated: 1/24/2005.
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