360 Introduction to Public Relations (3)
The study of the management function of controlling an organization’s communication with its publics.
365 Public Relations Case Studies (3)
Analysis and critique of the theories, strategies and factors used in classic and contemporary public relations campaigns and programs. PREQ: 360.
400 Crisis Communications (3)
Developing, following and evaluating a crisis communication plan, serving as crisis spokesperson, and communicating with the media and other publics during a crisis. PREQ: CMCR 250 or permission of instructor.
460 Public Relations Campaigns (3)
Identification and analysis of organizational publics, the development of specific communication strategies to influence those publics, and the implementation and evaluation of those communication strategies. PREQ: 360. PREQ or COREQ: CMPM 404.
493 Selected Topics in Public Relations (3, R9)
Study in a special area of interest in public relations. PREQ: 360.
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