Marketing & Business Law

Department of Marketing and Business Law

Debra Burke, head

M. Abel, B. Berger, J. Busbin, J. DeConinck, B. J. Dunlap, S. Henson, J. Hopper, J. Johnson, M. Leonard, L. Wilson

Major in Marketing, B.S.B.A. Degree

Liberal Studies, 42 hours

Foundation of Knowledge for Business, 45 hours

The following 21 hours in the major:

MKT 302 Integrated Marketing Communications Strategy or MKT 306 Introduction to Professional Selling, 3 hours

MKT 303, Market Research or MKT 304, Consumer Behavior, 3 hours

MKT 405, Business and Organizational Marketing Strategy or MKT 409

Negotiation/Relationship Marketing, 3 hours

MKT 475 Marketing Strategy, 3 hours

Marketing electives (9 hours) selected from other junior-senior level marketing courses.

General electives, 12 hours.

Minor in Marketing

The minor, which is open to non-business majors only, requires 18 hours including MKT 301, MKT 411 and 12 hours of electives selected from other junior-senior level marketing courses. Depending on the electives selected, course prerequisites may add additional hours. Please check the catalog description for specific requirements.

*NOTE: A student majoring in marketing cannot pass a Marketing course with a grade below C-minus and still have that course count toward satisfying the marketing major requirement. Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Suggested Course Sequence for Marketing (B.S.B.A.)

FRESHMAN YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

ENGL 101 Composition I 3 ENGL 102 Composition II 3

C5 Core Physical & Biological Sciences 3 CMHC 201 Communication 3

P1 Perspective Social Sciences 3 P3 Perspective History 3

HEAL or HSCC 123
101 Wellness 3 MATH 135 Statistics 3

XXXX 190 series First Year Seminar 3 P5 Perspective Fine & Performing Arts 3

JS 101 Jumpstart 0 . . . .

. . . 15 . . . 15

.

SOPHOMORE YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

ACCT 251 Principles of Accounting I 3 ACCT 252 Principles of Accounting II 3

ECON 231 Micro- economics 3 ECON 232 Macro- economics 3

CIS 251 Management Information Systems 3 MGT 235 Statistics 3

LAW 230 Legal Environment of Business 3 P1 Perspective Social Sciences 3

C5 Core Physical & Biological Sciences 3 P6 Perspective World Cultures 3

. . . 15 . . . 15

.

JUNIOR YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

MGT 300 Intro to Management 3 FIN 305 Financial Management 3

MGT 305 Quantitative Business Analysis 3 MGT 306 Behavioral Science in Organizations 3

CIS 304 Business Communications 3 MKT 303 or 304 Marketing Research or Consumer Behavior 3

MKT 301 Principles of Marketing 3 MKT 302 or 306 Integrated Marketing Comm. Strategies or Intro To Professional Selling 3

P5 Perspective Fine & Performing Arts 3 Elective2 . . 3

. . . 15 . . . 15

After earning ninety hours, the student must file an application form with the Dean after paying a $30 graduation fee to the University Cashier.

.

SENIOR YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

MKT 405 or 409 Business & Organizational Marketing Strategies or Negotiating/ Relationship Marketing 3 P4 Jr-Sr Perspectives 3

MKT . Electives 9 MGT 404 Business Policy & Strategy 3

. . General Elective 3 MKT 475 Marketing Strategy 3

. . . . Electives . . 6

. . . 15 . . . 15

Total Hours for Degree: 120

¹Total hours must equal 120
² At least 60 hours must be taken outside the College of Business (ECON 231, ECON 232, MATH 135 and MGT 235 count in this total as outside the College).
³ All "Foundations of Knowledge for Business" courses are prerequisites for MGT 404.
⁴ Be sure to consult with "The Record" or with your academic advisor to be sure that you are meeting the correct distribution of Perspectives courses. Twenty-seven (27) total hours of perspectives are required.
⁵ MKT 304 is offered in the Fall. MKT 303 is offered in the Spring.

Students may finish earlier if they attend summer school at WCU or another approved institution.

Course Offerings: Marketing (MKT)

Major in Business Administration and Law, B.S.B.A. Degree

Liberal Studies, 42 hours

Foundation of Knowledge for Business, 45 hours

The following 21 hours in the major:

LAW 275 Business Associations, 3 hours

LAW 331 Contracts and Sales, 3 hours

LAW 475 Legal Aspects of Business Management, 3 hours

Electives (12 hours) selected from the following:

LAW 302, 303, 306, 315, 320, 393, 402, 403, 406, 410, 412, 440, 480, 483 or 484 or 485

General electives, 12 hours.

Suggested Course Sequence for Business Administration and Law (B.S.B.A.)

FRESHMAN YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

ENGL 101 Composition I 3 ENGL 102 Composition II 3

C5 Core Physical & Biological Sciences 3 CMHC 201 Communications 3

P1 Perspective Social Sciences 3 P3 Perspective History 3

HEAL or HSCC 123 101 Wellness 3 MATH 135 Statistics 3

XXXX 190 series First Year Seminar 3 P5 Perspective Fine & Performing Arts 3

JS 101 Jumpstart 0 . . . .

. . . 15 . . . 15

.

SOPHOMORE YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

ACCT 251 Accounting I 3 ACCT 252 Accounting II 3

ECON 231 Microeconomics 3 ECON 232 Macroeconomics 3

CIS 251 Management Information Systems 3 MGT 235 Statistics 3

LAW 230 Legal Environment of Business 3 LAW 275 Business Associations 3

C5 Core Physical & Biological Sciences 3 P6 Perspective World Cultures 3

. . . 15 . . . 15

.

JUNIOR YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

MGT 300 Intro to Management 3 FIN 305 Financial Management 3

MGT 305 Quantitative Business Analysis 3 MGT 306 Behavioral Science in Organizations 3

CIS 304 Business Communications 3 LAW . Electives 6

LAW 331 Contract and Sales 3 . . General Elective 3

P1 Perspective Social Science 3 . . . .

. . . 15 . . . 15

After earning ninety hours, the student must file an application form with the Dean after paying a $30 graduation fee to the University Cashier.

.

SENIOR YEAR

FALL SPRING

COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS COURSE PREFIX OR LS CATEGORY COURSE NUMBER COURSE TITLE HRS

MKT 301 Principles of Marketing 3 P4 Jr-Sr Humanities 3

LAW . Electives 6 MGT 404 Business Policy & Strategy 3

. . General Electives 6 LAW 475 Legal Aspects of Business Management 3

. . . . . . General Electives 6

. . . 15 . . . 15

Total Hours for Degree: 120

Students may finish earlier if they attend summer school at WCU or another approved institution.

Minor in Business Law

The minor, open to nonbusiness majors only, requires 18 hours, including Law 230, and 15 hours from the following: LAW 275, 302, 303, 306, 315, 320, 331, 402, 403, 406, 410, 412, or 440.

Course Offerings:

Business Administration (BA)

Business Law (LAW)

This page is maintained by Nancy Carden in the Office of the Provost.
Last updated: 5/16/2005.
Copyright 2005 by Western Carolina University .

FRESHMAN YEAR
FALL				SPRING
COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS	COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS
ENGL	101	Composition I	3	ENGL	102	Composition II	3
C5	Core	Physical & Biological Sciences	3	CMHC	201	Communication	3
P1	Perspective	Social Sciences	3	P3	Perspective	History	3
HEAL or HSCC	123 101	Wellness	3	MATH	135	Statistics	3
XXXX	190 series	First Year Seminar	3	P5	Perspective	Fine & Performing Arts	3
JS	101	Jumpstart	0	.	.	.	.
.	.	.	15	.	.	.	15
.
SOPHOMORE YEAR
FALL				SPRING
COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS	COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS
ACCT	251	Principles of Accounting I	3	ACCT	252	Principles of Accounting II	3
ECON	231	Micro- economics	3	ECON	232	Macro- economics	3
CIS	251	Management Information Systems	3	MGT	235	Statistics	3
LAW	230	Legal Environment of Business	3	P1	Perspective	Social Sciences	3
C5	Core	Physical & Biological Sciences	3	P6	Perspective	World Cultures	3
.	.	.	15	.	.	.	15
.
JUNIOR YEAR
FALL				SPRING
COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS	COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS
MGT	300	Intro to Management	3	FIN	305	Financial Management	3
MGT	305	Quantitative Business Analysis	3	MGT	306	Behavioral Science in Organizations	3
CIS	304	Business Communications	3	MKT	303 or 304	Marketing Research or Consumer Behavior	3
MKT	301	Principles of Marketing	3	MKT	302 or 306	Integrated Marketing Comm. Strategies or Intro To Professional Selling	3
P5	Perspective	Fine & Performing Arts	3	Elective2	.	.	3
.	.	.	15	.	.	.	15
After earning ninety hours, the student must file an application form with the Dean after paying a $30 graduation fee to the University Cashier.
.
SENIOR YEAR
FALL				SPRING
COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS	COURSE PREFIX OR LS CATEGORY	COURSE NUMBER	COURSE TITLE	HRS
MKT	405 or 409	Business & Organizational Marketing Strategies or Negotiating/ Relationship Marketing	3	P4	Jr-Sr	Perspectives	3
MKT	.	Electives	9	MGT	404	Business Policy & Strategy	3
.	.	General Elective	3	MKT	475	Marketing Strategy	3
.	.	.	.	Electives	.	.	6
.	.	.	15	.	.	.	15