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Getting Started
Online sources are available through the Library Catalog. Off-campus users will be asked for their name and Banner ID (92) number.
Dictionaries (for short definitions)
A Dictionary of Business and Management
[Online] Oxford, c 2006
Dictionary of Marketing Terms
[Online] Barron's, c2000
Dictionary of Marketing and Advertising
[Print] Wiley, c1995
Reference HF5415 .R577 1995
Encyclopedias (for background)
Blackwell Encyclopedia of Management: vol. 9. Marketing
[Print] Blackwell, c2005
Blackwell Encyclopedic Dictionary of Marketing
[Online] Blackwell, c1997