Essential Reference Sources

Broadcasting & Cable Yearbook. (Annual)
[Print] R.R. Bowker.
Great things in this volume: up-to-date listings of TV, radio, and cable stations; statistics; professional services.
REF HF 6146 .R3 B7333

Gale Directory of Publications and Broadcast Media. (Annual)
[Print] Gale Research.
Great things in this set: all the publishers, TV and radio broadcasters in any US city; all the trade publications in each field.
REF DESK PN 4841 .A1 G34

Concise Encyclopedia of Advertising
[Print] Haworth, c2005
REF HF 5803 .C59 2005

The Advertising Age Encyclopedia of Advertising
[Print] Fitzroy Dearborn, c2003
REF HF 5803 .A38 2003

Library Catalog Subject Headings

Note the link to Related Subjects

Advertising
This is a long list. Be sure to check the Related Subjects.

Children in advertising vs. advertising and children

Article Databases

Business Source Premier
Use for both scholarly and trade articles.

PsycInfo
Thousands of scholarly articles dealing with the psychological effects of advertising.

Newspaper databases
Local, national, and international newspapers. These source go back to 1690, so it is possible to look at advertising throughout the centuries.