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Consumer Behavior
Essential Reference Sources
Best Customers : Demographics of Consumer Demand
[Print] New Strategist, c1999
Easy-to-read tables of who buy what. Organized by product category.
REF HC 110 .C6 R87 1999
Marketing Scales Handbook : A Compilation of Multi-Item Measures, v. 1-4
[Print] American Marketing Association, c1992-c2005
Use to find and evaluate tests that measure consumer attitudes, emotions, behaviors, and much more.
REF HF5415.3 .B785 1992
Library Catalog Subject Headings
Note the link to Related Subjects