WCU is a University of North Carolina Campus
Vice Chancellor
Clifton Metcalf
Advancement
and External Affairs
The Division of Advancement and External Affairs is responsible for the University's comprehensive public relations, publications, and institutional marketing programs, including communications, promotions, imaging, and positioning; alumni affairs; and development of private financial resources beyond state appropriations. The division supports student recruitment and serves as liaison with alumni, regional, state, and national organizations; and government agencies.
The division includes the following units:
- Public Relations
- Development
- Alumni Affairs
- Partnership Development
- Mountain Heritage Center