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Book Reviews 2009
The College of Business Book Reviews (PDFs) require Acrobat Reader.
January
- Simply Success: How to Start, Build, and Grow a Multimillion-Dollar Business the Old Fashioned Way Reviewed by Frank Lockwood
- The Performance Paradox: Understanding the Real Drivers that Critically Affect Outcomes Reviewed by Reed A. Roig
- Chain of Blame: How Wall Street Caused the Mortgage and Credit Crisis Reviewed by Jayne Zanglein
February
- Obsessive Branding Disorder Reviewed by Carroll Brown
- The Google Story Reviewed by Mike Boyd
- The Entrepreneur’s Guide to Managing Information Technology Reviewed by William Richmond
- How Doctors Think Reviewed by Terry Kinnear
March
The Three Signs of a Miserable Job Reviewed by Kevin Ayers The Value Habit (a practical guide to creating value) Reviewed by Robert Carton We Came to the End Reviewed by Drew Cherner The Science of Success: How Market-Based Management Built the World's Largest Private Company Reviewed by Stephen Miller SWAY: The Irresistible Pull of Irrational Behavior Reviewed by Paul H. Jacques
April
- March is Madness When You Realize that the Athlete is the Product Reviewed by Kadie Otto
- Buyology: Truth and Lies About Why We Buy Reviewed by Mary Beth DeConinck
- Wondrous Contrivances: Technology at the Threshold Reviewed by Dr. Robert Lahm
- Fooled by Randomness, second edition Reviewed by James Ullmer
May
- Your Call Is (Not That) Important To Us Reviewed by Janet Ford
- Omnivore’s Dilemma: A Natural History of Four Meals Reviewed by Mary Anne Nixon
- Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Reviewed by Kyuho Lee, Ph.D.
- Free Cash Flow: Seeing Through the Accounting Fog Machine to Find Great Stocks Reviewed by David Coffee
June
- Investing with Exchange-Traded Funds Made Easy Reviewed by Austin Spencer
- Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else Reviewed by Bruce D. Berger
- The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS Reviewed by Roger Lirely
- Enough. True Measures of Money, Business and Life Reviewed by Hollye Moss







