Collin's Quotation
Goff (2000) contends that "one of the most contentious debates surrounding the indirect effects of athletics concerns its impact upon non-athletic gifts to universities" (p. 92).
Or
Goff (2000) contends, "One of the most contentious debates surrounding the indirect effects of athletics concerns its impact upon non-athletic gifts to universities" (p. 92).
Collin explains the difference: In the second example, notice that a comma has been added after the word "contends" and that Goffs contention begins with a capital "O." These mechanical issues are often overlooked but help the reader navigate the sentence.